Deliverability & Compliance
Get your emails delivered
Deliverability 101
What is Email Deliverability?
Email deliverability refers to how successfully your emails reach your subscribers’ inboxes —not just their mail servers, but specifically the folde...
Improving email deliverability
A quick guide on how to increase the deliverability of your emails Getting your emails delivered to your subscribers' inboxes is the surest way to get...
New Email Verification Requirements
Starting in early February 2024, major inbox providers like Gmail and Yahoo require some senders to meet a new email authentication standard. While ...
How your content affects email deliverability
Email deliverability is more than just pressing “Send.” The way your email is written and formatted—its content, links, images, and sender details—all...
How rebranding can affect email deliverability
Rebranding is an exciting opportunity to grow your business—but it also requires careful planning to avoid disrupting your email deliverability. Chang...
What to Do If Your Email Open Rates Drop
A sudden or significant decline in your email open rates can be concerning—but it’s often reversible with a few targeted steps. This guide outlines co...
Domain email address
What is a custom domain email, and why do you need one?
Using a custom domain email is one of the most important things you can do to improve your email deliverability and protect your sender reputation. ...
How can I get a custom domain email?
A custom domain means that you’re sending emails from a domain name that you own. For example, Flodesk owns the domain flodesk.com and one of our do...
How to Warm Up a New Sending Domain
Warming up a domain is the process of gradually establishing a good sender reputation for a new or unused email-sending domain . This step is essen...
Domain verification
What is SPF?
To put it simply, Sender Policy Framework (SPF) is a way for a domain to list all the servers that are authorized to send email on its behalf . Thi...
What is DKIM?
To put it simply, DomainKeys Identified Mail (DKIM) is a small, encrypted digital signature that gets put into your email headers and lets inboxes...
What is DMARC and why it matters
To learn how to configure DMARC for your domain provider, please read our step-by-step guide: How to set up the DMARC record for my domain . To put i...
How to set up my domain's DMARC policy
Starting early February 2024, major inbox providers like Gmail and Yahoo are requiring senders to have DMARC set up for their domain if they are sendi...
How to Troubleshoot Domain Authentication Issues
If your domain authentication has been stuck in “Pending” status for more than 72 hours, don’t worry—this guide walks you through the most common caus...
How to automatically configure your domain
Starting in February 2024, major inbox providers such as Gmail and Yahoo require all bulk email senders to meet updated domain authentication standar...
How to authenticate your custom domain manually
Starting in February 2024 , major inbox providers like Gmail and Yahoo require that bulk email senders use verified custom domains with authenticat...
How to complete verification for a partially verified custom domain
A step-by-step guide on completing your missing domain verification (DKIM, SPF, DMARC) in Flodesk Starting early February 2024, major inbox providers ...
Video guide: How to authenticate a domain automatically in Namecheap
How to verify your custom domain automatically via our integration with Entri, if your domain provider is Namecheap In this video tutorial, we show yo...
Video guide: How to authenticate a domain in GoDaddy manually
How to verify your custom domain manually, if your domain provider is GoDaddy In this video tutorial, we show you how to verify your custom domain man...
Video guide: How to authenticate a domain in Squarespace manually
How to verify your custom domain manually, if your domain provider is Squarespace In this video tutorial, we show you how to verify your custom domain...
Video guide: How to authenticate a domain in Namecheap manually
How to verify your custom domain manually, if your domain provider is Namecheap In this video tutorial, we show you how to authenticate your custom do...
Video guide: How to authenticate a domain in Shopify manually
In this video tutorial, we show you how to verify your custom domain manually, if your domain provider is Shopify.
Bounces
Automatic Email List Cleaning
A quick overview on our complimentary email list cleaning service You've been busy collecting subscribers and growing your list over the years. Withou...
What does it mean that a subscriber's email 'bounced'?
A quick guide on how Flodesk handles bounced email addresses When you check your email report, you'll see how many of your subscribers received the em...
Spam
How to avoid being marked as spam by your subscribers
If a large number of subscribers mark your emails as spam, it can seriously damage your sender reputation —even leading to your emails being blocked ...
Common reasons emails may land in the spam folder
An overview of the most common reasons why your email may go to spam and what to do about it Did your email land in the spam folder? Sooner or later, ...
After moving to Flodesk my emails started to go to spam. What should I do?
An overview of how spam filters work, why emails land in spam, and how whitelisting can help you Why did my email land in spam? Is there anything I ca...
Compliance
Account Suspension Overview
What is account suspension? When a Flodesk account is suspended , this means we’ve permanently discontinued service to that account. The owner of the...
Why can’t my imported list be serviced?
Flodesk must follow industry privacy and anti-spam regulations in order to provide a reliable service to our members and to their subscribers. This in...
Account Review Overview
Why does Flodesk review accounts for unusual activity? To protect your business and the integrity of the Flodesk platform, it may be necessary to paus...
Our list review process
A quick overview of our CSV list review process and next steps At Flodesk, we review manually uploaded lists to confirm that all members have obtained...
Obtaining permission from your subscribers
A quick overview of what permission is and how to obtain permission from your subscribers the right way At Flodesk, we want to help you have the most ...
Can I email people from Flodesk asking them if they want to join our newsletter?
We're so happy that you're eager to build your email list with Flodesk. 🙌🏻 And we get it—you want to gain as many subscribers as you can. And some o...
Data Processing Addendum
Version date: Mar 6, 2025 We've created this data processing addendum (“Addendum”) for the Flodesk user (“Member”) who can be considered a "controller...
General Product Safety Regulation (GPSR)
Version Date: December 04, 2024 The General Product Safety Regulation (“GPSR”) aims to ensure the sale of safe products to buyers in the European Unio...
GDPR Compliance
Compliance with the EU General Data Protection Regulation (GDPR) GDPR is a regulation that requires businesses to protect the personal data and privac...
What industries and products are prohibited on Flodesk Checkout?
A quick overview of industries that can't use Flodesk Checkout Certain industries aren’t able to use Flodesk Checkout. The reason can vary from indust...
What industries and content are prohibited on Flodesk Email?
A quick overview of industries that can't use Flodesk Email and those that can use Flodesk Email with some limitation Certain industries are prohibite...
Why do I need a mailing address in my emails?
Here, we’ll cover why a mailing address is required and some alternatives to using your home address. A complete, valid mailing address where you are ...