Tags log user behaviors so you can segment better and automate more.
We do all of the tagging for you, so you don't have to.
Note: Even though we haven't released most of our filtering and automating capabilities (it's part of our beta roll-out plan and these will be released before we launch), tagging is already happening in the backend of Flodesk.
Why automate tagging? It's simple. By using the power of technology, we are able to tag a LOT of behaviors, reduce the workload for you, and reduce the possibility of human error.
So even if you're new to email marketing and don't know which behaviors to tag, you can have peace of mind knowing that when you need more powerful segmenting or automations, all of this was already done for you and you can retroactively create them.
Here are a few examples of behaviors that are tagged in Flodesk and the segmenting and automation you can achieve with them:
Segmenting your most engaged or least engaged subscribers
We are soon releasing additional filters in your Audience > Subscribers view where you'll be able to filter by actions, such as:
Show all subscribers who haven't opened an email in 30 days
Show all subscribers who are in this workflow who didn't open email 2
Show all subscribers who opened more than 4 emails in last 30 days
Then you'd be able to add them to an "engaged" or "disengaged" segment from that filtered view and send hyper-relevant emails, such as "I'm grateful for your support", or "Hey [name], did you still want to hear from me?".
Where's the tag? The tag is “opened email” and that is automatically done in Flodesk without the need for you to set it up.
Segmenting your subscribers based on interests
Another example would be segmenting based on interests, in this case, if they clicked on a specific button.
So let’s say you’re in a workflow, and you’ve set your first trigger as “Start this workflow when a subscriber is added to a segment”.
The next step would be sending an email.
If you want to segment your audience based on how they engage with an email, like if they clicked a button link to listen to your podcast, you can easily do that. Just add a yes/no condition as the next step. In our example, the condition is “Subscriber has clicked a link” and select the button link in your email that says "Listen to the Podcast".
Next, place these subscribers in a segment by adding an action as the next step and selecting "Add subscribers to segment(s)". Select your "Podcast Listeners" as the target segment.
Where's the tag? The tag is “clicked on Listen to Podcast button link”, but again, there's no need for you to add it or see it—all of that is done automatically in Flodesk, whether you decide to use it now, in the future, or not at all.
Send an email if a subscriber didn't open the previous email
Just like you can segment your audience based on the button links they click in your email, you can also segment people based on whether they opened your email.
Continuing with our example of the previous workflow, you’d add a yes/no condition based on "Subscriber opened workflow email".
“If they opened email,” the workflow would end.
If not, you can set your workflow to send another email
Where's the tag? The tag is subscriber opened email, but again no need for you to set this up because it would be super overwhelming, we tag a lot of things.
Our philosophy is to have all of this power working automatically for you and behind the scenes so you can focus on creating the subscriber experience you want.