Narrowing down a group of subscribers based on specific criteria can be vital to managing and segmenting a successful email list. Like selecting subscribers who came in through multiple specific opt-in forms and adding them to a new segment to retarget with an email offer or a workflow.

Having the ability to group subscribers according to a certain set of behaviors, sources, or other data points can open up opportunities for targeting your subscribers with extremely relevant content.

Flodesk offers a powerful and exciting way to filter your subscribers based on whether they meet a certain set of conditions. 

From there, you can apply bulk actions to add these filtered results to a segment, remove them from your list, or unsubscribe them.

How do I filter my subscribers?

Step 1. Head to the Audience > Subscribers or Audience > Segments area of your account, depending on where you'd like to manage your subscribers. 

You'll see the Filter button at the top of the subscriber listing—similar to the image below. 



Step 2. Clicking this Filter button will open up your subscriber filter pop-up screen:

Let's take a look at how the filter pop-up parameters work.

Status: this allows you to filter your subscribers based on whether they're active, bounced, have unsubscribed from your list, or have marked your emails as spam.

Activity: this allows you to filter your subscribers based on whether they've been active within a certain timeframe of your choosing. Activity includes any of the following actions taken by the subscriber: opened, clicked, subscribed, unsubscribed, or marked as spam.

Source: this allows you to filter your subscribers based on where they came from: 

  • a manual addition, 
  • a CSV import, or through 
  • an opt-in form. 

You can get even granular by defining exactly which form(s) you'd like to filter for.

Segments: this allows you to filter your subscribers based on which segment(s) they're in.

Data fields: this allows you to filter your subscribers based on your subscribers' custom data field(s).


Step 3. Once you've specified your filter parameters, hit the Apply filter button to see the results. It's magic!

Step 4. You can then use the Select all checkbox at the top of your filter results listing to bulk select and apply actions to these results.

Some real-world use cases for the subscriber filtering system:

  • Selecting subscribers who haven't been active on your list in a while and unsubscribing them, therefore "cleaning" your list
  • Selecting subscribers who came in through multiple specific opt-ins and adding them to a segment to retarget with an email or workflow
  • Selecting your most recently active subscribers, adding them to a segment and retargeting them with a thank you message or follow-up
  • Selecting subscribers who have a certain custom data field like birthday month or a location, adding them to a segment and targeting them with a special email
  • Selecting subscribers from multiple segments and consolidating them into a new segment



Let's sum it up!

How to filter your subscribers?

Flodesk allows you to filter your subscribers based on a wide range of conditions that you can easily customize. You may filter your subscribers in your general list or within a segment.

To filter subscribers, head to the Audience > Subscribers or Audience > Segments area of your account and click the Filter button above the subscriber listing.

More to learn:

Selecting and managing subscribers in bulk
How to export a CSV of your subscribers
How to use segments

Did this answer your question?