What is Flodesk Checkout and how do I use it?

Edited

Overview

Flodesk Checkout lets you sell products, services, and subscriptions directly from Flodesk—without needing a separate website or third-party checkout tool.

With Flodesk Checkout, you can:

  • Accept payments through Stripe

  • Create sales pages, checkout pages, and delivery pages

  • Automatically add buyers and subscribers to the right segments

  • Deliver digital products or next steps using Workflows

It’s designed to work seamlessly with Flodesk Email, Forms, and Workflows so you can sell and deliver in one connected system.

What can you sell with Flodesk Checkout?

Flodesk Checkout supports:

  • Digital products (downloads, courses, templates)

  • Services (coaching, sessions, consultations)

  • Free offers (lead magnets, opt-ins)

  • Subscription products (paid newsletters, memberships, recurring programs)

Learn more: How to set up a subscription product in Flodesk Checkout

How Flodesk Checkout works (high-level)

Every Flodesk Checkout includes three connected pages:

  1. Sales page – explains your offer and drives people to buy

  2. Checkout page – collects payment and customer information

  3. Delivery page – confirms the purchase and explains what happens next

After purchase, you can:

  • Deliver content directly on the Delivery page

  • Send follow-up emails and deliver assets using Workflows

Note: Flodesk also offers simple "Checkout-only templates", which include a Checkout page and a Delivery page.

Step 1: Create your Checkout

  1. Go to your Checkouts dashboard

  2. Click + New checkout

  3. Choose a template that fits your offer:

    • Digital product

    • Education

    • Service

    • Freebie

    • Checkout-only

You can preview templates before selecting Customize.

Step 2: Customize your Sales page

Your Sales page is where you explain the value of your offer.

You can:

  • Edit text, images, and CTAs

  • Add or remove content blocks

  • Preview desktop and mobile views

  • Rearrange or delete blocks as needed

You can always return to this page later. Nothing is locked in.

To view how your page looks on mobile or desktop, click the mobile or desktop icons in the top right corner.

When you’re happy with the look and feel of your sales page, click the second tab at the top of the page, the Checkout tab.

Step 3: Build your Checkout page

The Checkout page is where payment and customer details are collected.

Checkout settings include:

  • Product tab – price, sale pricing, free products, product image

  • Upsell tab – optional additional offer (can be toggled off)

  • Contact tab – customer info + newsletter opt-in segment

  • Testimonial tab – optional social proof (can be toggled off)

  • Discounts tab – coupon and promo codes

  • Advanced tab – customize your public Checkout URL, add Meta Pixel

To get started, click on any of the blocks.

Removing upsells or testimonials

  • Click the page background (not a block)

  • Open Page settings

  • Toggle Upsell or Testimonials off

Step 4: Set up product and opt-in segments (important)

Flodesk Checkout uses segments to organize buyers and subscribers.

Using separate segments lets you:

  • Email buyers differently from subscribers

  • Trigger delivery workflows correctly

Once you built your checkout page, all that is left is to customize how customers will receive the product(s). You will set this up on the Delivery page.

Step 5: Deliver what you’re selling

Flodesk Checkout does not automatically deliver files by itself. You choose how delivery works.

You have two options (and can use both):

Option 1: Delivery page (default, built-in)

After payment, buyers are redirected to the built-in Delivery page, where you can:

  • Add download links

  • Share instructions or next steps

  • Confirm access details

Learn more: How to customize the Delivery page

Option 2: Workflow delivery (optional)

For automated delivery:

  1. Create a Product segment

  2. Connect that segment to a Workflow

  3. Send emails with downloads, links, or access instructions

This is the recommended method for digital products and subscriptions.


How do I delete page elements from the sales, checkout and delivery pages?

Do you want to delete blocks from any or all of the pages? We’ll walk you through how to do it.

If you want to delete blocks from the Sales page, you can click into any individual block and click the trash can icon as shown below. You can also rearrange the blocks on the page by clicking on the up and down arrows.

For the Checkout and Delivery pages, do the following:

  1. Navigate to the page you want to remove elements from first. Do this by clicking on either the Checkout or Delivery tab.

  2. Click on the background of the page, outside of the blocks, somewhere under the desktop / mobile preview icons, and you will see the Page settings tab on the right side.

To turn on any element on the page, toggle the slider to the the right. To turn off any element, toggle the slider to the left. For example, if you don’t want an upsell, all you have to do is toggle the slider next to Upsell to the left. If you want to collect Shipping information from your buyers, turn on the "Shipping" toggle.​


Step 6: Publish and connect Stripe

When you click Publish on your first Checkout, you’ll be prompted to connect to Stripe if you have not already done so.

  • Stripe powers all payments in Flodesk Checkout

  • You only need to connect Stripe once

  • After verification, return and click Publish again

Supported countries and Stripe availability

If you see this message during publishing:

“We partner with Stripe to power Checkout payments. Check back soon for availability in your area.”

…but you’re located in a supported country:

  1. Check the full list here:
    What countries and territories does Flodesk Checkout support?

  2. Email support@flodesk.com for assistance

Using Flodesk Checkout with your existing website

You do not lose your website or brand.

You can:

  • Link to Flodesk Checkout from your site

  • Embed Checkout links in buttons or CTAs

  • Keep using your existing domain and branding

Learn more:
How to use Flodesk Checkout with your existing website

Shipping and physical products (important limitation)

Flodesk Checkout is optimized for digital products and services.

  • You can collect shipping information (name, address)

  • Shipping fields are supported

  • Shipping costs are not collected

  • Any shipping expenses must be covered by you

Learn more:
How to collect shipping information in Flodesk Checkout

FAQ

What is Flodesk Checkout?
Flodesk Checkout is a built-in payment and delivery tool that lets you sell products, services, and subscriptions directly from Flodesk using Stripe.

Do I need a website to use Flodesk Checkout?
No. Flodesk Checkout provides hosted sales, checkout, and delivery pages. You can also use it alongside your existing website.

How do customers receive what they purchased?
Customers are redirected to a Delivery page after payment, and you can also deliver content automatically using Workflows connected to product segments.

Can I sell subscriptions or recurring products?
Yes. Flodesk Checkout supports subscription products like memberships, paid newsletters, and recurring programs.

Why can’t I publish my checkout?
Publishing requires a connected Stripe account and availability in your country. If you’re in a supported region and see an error, contact support@flodesk.com.

Can I remove upsells or testimonials?
Yes. Both can be toggled off in the Checkout page settings.

Can I sell physical products?
Flodesk Checkout can collect shipping details, but it does not collect shipping fees. It’s best suited for digital products and services.

How do I remove or hide elements on my Sales, Checkout, or Delivery pages?

You can remove or hide page elements differently depending on which page you’re editing.

On the Sales page

  • Click directly on the block you want to remove

  • Click the trash can icon to delete it

  • Use the up/down arrows to rearrange blocks instead of deleting them

On the Checkout or Delivery pages

  1. Navigate to the Checkout or Delivery tab

  2. Click on the page background (outside of any blocks)

  3. Open Page settings on the right

  4. Use the toggles to turn sections on or off

    • Turn Upsell off if you don’t want one

    • Turn Testimonials off if not needed

    • Turn Shipping on if you want to collect shipping information

Changes are saved automatically and can be updated at any time.

Summary

Flodesk Checkout gives you everything you need to sell, collect payments, and deliver offers—all inside Flodesk.

You can:

  • Build high-converting pages

  • Accept payments through Stripe

  • Segment buyers and subscribers automatically

  • Deliver products using Delivery pages and Workflows

Once published, simply share your Sales page URL and start selling.

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