What is Flodesk Checkout and how do I use it?
Overview
Flodesk Checkout lets you sell products, services, and subscriptions directly from Flodesk without needing a separate website or third-party checkout tool.
With Flodesk Checkout, you can:
Accept payments through Stripe
Create sales pages with built-in checkout pages and delivery pages
Showcase multiple products on a single sales page
Add multiple upsells to a single product
Automatically add buyers and subscribers to the right segments
Deliver digital products or next steps using Workflows
Charge sales tax and VAT based on your buyer's specific location
Assign specific tax categories to every product and upsell to ensure the correct rates are applied every time
It’s designed to work seamlessly with Flodesk Email, Forms, and Workflows so you can sell and deliver in one connected system.
What can you sell with Flodesk Checkout?
Flodesk Checkout supports:
Digital products (downloads, courses, templates)
Services (coaching, sessions, consultations)
Free offers (lead magnets, opt-ins)
Subscription products (paid newsletters, memberships, recurring programs)
Learn more: How to set up a subscription product in Flodesk Checkout
How Flodesk Checkout works (high-level)
Every Flodesk Checkout includes three connected pages:
Sales page – showcases your offer(s)/product(s) and drives people to buy. You create your products under the Commerce dashboard and connect them to the sales page through product blocks.
Checkout page – collects payment and customer information
Delivery page – confirms the purchase and explains what happens next
After purchase, you can:
Deliver content directly on the Delivery page
Send follow-up emails and deliver assets using Workflows
Note: Flodesk also offers simple "Checkout-only templates", which include a Checkout page and a Delivery page.
Step 1: Create your Checkout
Go to your Checkouts dashboard
Click + New checkout
Choose a template that fits your offer
You can preview templates before selecting Customize.
Step 2: Customize your Sales page
Your Sales page is where you explain the value of your offer(s)/product(s).
You can:
Edit text, images, and CTAs buttons
Add or remove content blocks
Preview desktop and mobile views
Rearrange or delete blocks as needed
You can always return to this page later. Nothing is locked in.
To view how your page looks on mobile or desktop, click the Preview button and then switch between the mobile or desktop icons in the top right corner.
Step 3: Style your Checkout page
The Checkout page is where payment and customer details are collected.
A Checkout page includes:
Contact information – customer info + newsletter opt-in segment
Product information – it automatically pulls in the details for the product your customer purchases
Upsell – if you have connected upsell offers to your product, they will show here automatically
Testimonial – if you have set an optional testimonial for your product, it will show below the Pay now button on the checkout page
Discount code field – buyers can enter coupon and promo codes here. You create discount codes under Commerce > Discounts.
You can:
Toggle on/off your logo
Select the position of the upsell on the page
Select a background color, card color, upsell color, and button color
Step 4: Set up product and opt-in segments (important)
Flodesk Checkout uses segments to organize buyers and subscribers.
Newsletter opt-ins (opt-in segment) → set under Checkout page settings.
Product purchasers (product segment) → set during the product creation flow under Product details.
Using separate segments lets you:
Email buyers differently from subscribers
Trigger delivery workflows correctly
Once you've built your checkout page, all that is left is to style your Delivery page.
Step 5: Deliver what you’re selling
Flodesk Checkout does not automatically deliver files by itself. You choose how delivery works.
You have two options (and we recommend you use both):
Option 1: Delivery page (default, built-in)
After payment, buyers are redirected to the built-in Delivery page. This can't be turned off. The delivery page shows a receipt block at the top confirming the order.
The rest of the page shows the placeholder sections for the purchased product and upsell if it was purchased. Depending on what your customer bought, the product and upsell details are pulled in automatically. You can use the Preview button to see what it looks like.
Option 2: Workflow delivery (optional)
As an added layer beyond the delivery page, you can also set up an automated delivery through a workflow:
Create a Product segment for your product under Product details.
Connect that segment to a Workflow
Send emails with downloads, links, or access instructions
This is the recommended method for digital products and subscriptions.
Step 6: Publish and connect Stripe
When you click Publish on your first Checkout, you’ll be prompted to connect to Stripe if you have not already done so. This is needed even if what you're selling is for free.
Stripe powers all payments in Flodesk Checkout
You only need to connect Stripe once
After verification, return and click Publish again
Note: If you need to get your Stripe account disconnected from Flodesk, you need to email our team at support@flodesk.com with your account details.
Supported countries and Stripe availability
If you see this message during publishing:
“We partner with Stripe to power Checkout payments. Check back soon for availability in your area.”
…but you’re located in a supported country:
Check the full list here:
What countries and territories does Flodesk Checkout support?Email support@flodesk.com for assistance
Using Flodesk Checkout with your existing website
You do not lose your website or brand.
You can:
Link to Flodesk Checkout from your site
Embed Checkout links in buttons or CTAs
Keep using your existing domain and branding
Learn more:
How to use Flodesk Checkout with your existing website
Shipping and physical products (important limitation)
Flodesk Checkout is optimized for digital products and services.
You can collect shipping information (name, address)
Shipping fields are supported
Shipping costs are not collected
Any shipping expenses must be covered by you
FAQ
What is Flodesk Checkout?
Flodesk Checkout is a built-in payment and delivery tool that lets you sell products, services, and subscriptions directly from Flodesk using Stripe.
Do I need a website to use Flodesk Checkout?
No. Flodesk Checkout provides hosted sales, checkout, and delivery pages. You can also use it alongside your existing website.
How do customers receive what they purchased?
Customers are redirected to a Delivery page after payment, and you can also deliver content automatically using Workflows connected to product segments.
Can I sell subscriptions or recurring products?
Yes. Flodesk Checkout supports subscription products like memberships, paid newsletters, and recurring programs.
Can I charge Sales Tax or VAT?
Yes. Flodesk Checkout uses Stripe Tax to automatically calculate sales tax or VAT based on:
Your Stripe Tax setup
The buyer’s billing location
Your product’s tax category
Once Stripe Tax is enabled, Flodesk Checkout handles tax calculation at checkout so buyers see the correct total before completing their purchase. Learn more here: https://help.flodesk.com/en/articles/10782145
Why can’t I publish my checkout?
Publishing requires a connected Stripe account and availability in your country. If you’re in a supported region and see an error, contact support@flodesk.com.
Can I remove upsells or testimonials?
Yes. You manage them directly under the product you're selling in the sales page.
Can I sell physical products?
Flodesk Checkout can collect shipping details, but it does not collect shipping fees. It’s best suited for digital products and services.
Summary
Flodesk Checkout gives you everything you need to sell, collect payments, and deliver offers all inside Flodesk.
You can:
Build high-converting pages
Accept payments through Stripe
Segment buyers and subscribers automatically
Deliver products using Delivery pages and Workflows
Once published, simply share your Sales page URL and start selling.









