How to add a Meta Pixel ID to your forms and checkouts in Flodesk

The Meta Pixel (formerly Facebook Pixel) is a small piece of code that helps you track activity on your forms and checkouts. It connects Flodesk with your Facebook Business dashboard so you can measure, optimize, and build audiences for your ads.

With Meta Pixel, you can:

• See who viewed your form or checkout.

• Track when someone subscribes through a form.

• Track when someone completes a purchase through a checkout.

• Use this data to run targeted Facebook and Instagram ads.

Important: Meta Pixel is only available on paid Flodesk plans. The feature is released in batches. If you don't see it in your account yet, check back soon.

• Flodesk injects the Meta Pixel script tied to the ID you provide.

• It tracks:

  • PageView events: when someone loads your form or checkout

  • Lead events: when someone submits your form

  • Join waitlist events: when someone joins a waitlist from your checkout

  • Purchase event: when someone makes a checkout purchase

This means you’ll know exactly which ads are driving signups or sales.

You can add a Meta Pixel ID to Full page forms and Link in bio forms.

1. Open the form you want to edit

2. Go to Settings

3. Find the Meta Pixel ID field, click the pencil icon to edit it and enter your Meta Pixel ID. Save and publish.
   

1. Go to your Forms dashboard

2. Hover over the form’s card, click the three dots (...) menu and select “Settings”

3. In Settings, find the Meta Pixel ID field, click the pencil icon to edit it and enter your Meta Pixel ID.

4. Save and publish

1. Open the checkout page you want to edit

2. Go to Setup > Advanced

3. Find the Meta Pixel ID field, click the pencil icon to edit it and enter your Meta Pixel ID. Save and publish.

• Meta Pixel IDs carry over when you duplicate a form

• Meta Pixel IDs do not carry over when you use a shared template

• Available only on paid plans

What is the Meta Pixel?
A small code that tracks views, signups, and purchases on your Flodesk forms and checkouts, sending data to your Facebook Business dashboard.

Which Flodesk forms support Meta Pixel ID?
Full page and Link in bio forms. Inline and popup forms are not supported.

Do I need a paid plan?
Yes. Meta Pixel is only available on paid plans.

What events are tracked?

• PageView (default)

• Lead (form submission)

• Purchase (checkout purchase)

• JoinWaitlist (checkout waitlist)

Note: Events can take 15-20 minutes to appear in your Meta dashboard after they fire. This delay is normal and does not indicate a problem.

Does Meta Pixel carry over if I duplicate a form?
Yes, it will still be there if you duplicate a form.

Does Meta Pixel carry over if I import from a shared template?
No. You’ll need to re-enter your Meta Pixel ID.

If I’m using Team seats to add team members to my account, what can they access?

Under Forms:

Under Checkouts: