What to do before importing your subscribers to Flodesk
Overview
Before importing your subscribers to Flodesk, it’s important to start with a clean, engaged list. Bringing over disengaged or invalid contacts can hurt your sender reputation, lower your deliverability rates, and slow down your success in Flodesk.
Why list cleaning matters
Most deliverability or performance issues come from poor list hygiene.
Email providers (like Gmail or Outlook) monitor how recipients interact with your emails. If too many ignore, delete, or mark them as spam, your sender reputation can drop.
Starting fresh with only active subscribers who have given consent helps you:
Protect your sender reputation
Improve open and click rates
Avoid spam traps and compliance violations
Save time and costs by only emailing people who want to hear from you
Flodesk migration checklist: Who to bring (and who to leave behind)
Bring these subscribers from your old platform:
People who opened or clicked an email in the last 90 days
Anyone who recently purchased, downloaded, or opted in
Subscribers who regularly engage with your content
Addresses that have never bounced or been flagged as invalid
Contacts who’ve explicitly opted in (you have their permission)
Think twice about bringing these from your old platform:
Subscribers who haven’t opened or clicked in 6+ months
People whose engagement you’re unsure of (especially from older lists)
Generic or role-based emails (like info@, sales@, support@), especially with low engagement
Leave these behind and don’t import them to Flodesk:
Unsubscribed contacts — re-importing them violates compliance rules
Hard bounces — invalid or fake email addresses
Unengaged contacts you’ve already tried to re-engage
Purchased lists or anyone who never opted in
Optional: Re-engage before you import
If you’re not sure who’s still engaged, run a re-engagement campaign on your old platform before migrating. Ask subscribers to confirm if they still want to receive your emails. Then, only move the ones who do.
This one simple step helps you launch Flodesk with a healthy, warm audience and fewer deliverability issues.
Do this next
Once your list is clean and ready, follow these next steps to complete your move to Flodesk:
Set up your account by customizing your brand settings in Flodesk
Recreate your forms, email templates and build your automations in Flodesk
Set up your first offer in Flodesk Checkout (optional)