Understanding your email analytics

Knowing how your emails are performing helps you figure out what's working, so you can keep doing more of it. Your email analytics show you how many people opened your email, who clicked your links, and much more, all in one place.

Your email analytics report gives you a full picture of how a specific email performed after it was sent. You can see delivery rates, open rates, click rates, and subscriber-level details, and take action on your list directly from the report.

1. Go to your Emails dashboard.

2. Hover over any sent email (found under Status > Sent).

3. Click View Results.

At the top of the report, you'll see an At a glance summary that includes:

• The subject line

• How many subscribers it was sent to

• The date and time it was sent

Below that, a graph breaks down your email's performance across four key metrics:

Click any bar in the graph to drill into the details. For example, clicking Sent shows you which subscribers the email was sent to, whether it was delivered, and whether it was opened or clicked.

Use the Search and Sort functionality to quickly find a specific subscriber's email address. You can also download a CSV report of the full send.

The View selector lets you filter by subscribers who:

• Opened the email

• Didn't open the email

• Clicked the email

• Didn't click the email

You can bulk select subscribers from this report and apply the following actions:

• Delete: Permanently removes the subscriber record from your entire list. This can't be undone.

• Unsubscribe: Removes the subscriber from your entire list and all segments. They won't be re-subscribed unless they opt in again. This can't be undone.

• Add to segment: Adds the selected subscribers to one or more segments.

• Remove from segment: Removes the selected subscribers from one or more segments.

To select subscribers in bulk, hover above the Email column until the Select all checkbox appears. You can also use the View selector to make a targeted selection first.

Scroll down to see your Open rate and Click rate as percentages. Click the + icon in the bottom right corner to explore a deeper breakdown.

Open rates and click rates will vary from email to email. To see how yours compare and get tips on improving them, read What is considered a good open rate and click rate?

If you notice a sudden drop in open rates, follow the steps in My email open rates dropped. What should I do?

This section shows whether subscribers clicked your links on a desktop or mobile device. That info can help you design emails that look great and perform well on the devices your audience actually uses.

Your delivery rate shows how many of your emails actually made it to subscriber inboxes without bouncing back.

The final section of your analytics report shows:

• Bounces: Email addresses that couldn't receive your email

• Unsubscribes: Subscribers who opted out after this send

• Spam: Subscribers who marked your email as spam

A note on spam reporting: Gmail and some other inbox providers do not send a specific notification to email marketing services like Flodesk, when a person marks an email as spam, so the spam count within your Flodesk email analytics may be underreported.

If you have a lot of Gmail subscribers, it's worth setting up Google Postmaster Tools to track your Gmail spam rates directly. Google Postmaster shows the percentage of Gmail members who have clicked the spam button on your emails.

Learn how to set up Google Postmaster Tools.

How do I view my email analytics?
Go to your Emails dashboard, hover over a sent email, and click View Results. Your full analytics report will load from there.

What's the difference between "sent" and "delivered"? "
Sent" is the total number of subscribers your email was sent to. "Delivered" is how many of those emails successfully reached a subscriber's inbox. The difference usually accounts for bounces.

Why is my open rate lower than I expected?
Open rates can vary depending on your subject line, send time, list health, and audience engagement. For benchmarks and tips, check out our article on what is considered a good open rate and click rate.

Can I see which subscribers didn't open my email?
Yes. Use the View selector in your analytics report to filter for subscribers who didn't open the email. From there, you can also take bulk actions on that group, like adding them to a segment.

Why might my spam count be underreported?
Gmail and some other inbox providers don't always send spam notifications to email marketing platforms like Flodesk. To track Gmail spam rates more accurately, set up Google Postmaster Tools.

Can I download my email analytics?
Yes. From your analytics report, you can download a CSV file of the full send data.

What bulk actions can I take from the analytics report?
You can delete subscribers, unsubscribe them from your list, add them to a segment, or remove them from a segment. Note that deleting and unsubscribing are permanent and can't be undone.

What does the click-by-device data tell me?
It shows whether subscribers clicked links on desktop or mobile. This can help you make design decisions, like ensuring buttons are easy to tap on a small screen.