Rebranding your business can be an exciting opportunity for growth and change, but when you change the look and feel of your business, it can also change how your emails are received. This can, in turn, affect your email deliverability.

If people don't recognize your new brand, they might get confused and even mark your emails as spam, which can result in lower engagement rates and even lead to your emails being blocked by internet service providers (ISPs). This can make it even harder for your emails to get through to people.

Here are some best practices to implement during your rebranding process that can help avoid this problem.

Before you make the big change, let people know what's going to happen. This gradual approach allows your contacts to become familiar with the "new you" over time.

You can start by sending a single email campaign to notify them of the expected changes and timelines. Additionally, leverage your regular emails and social media channels to remind your contacts about the upcoming rebrand.

Consider co-branding your emails for a period as you transition to your new brand. This means including elements of both your old and new branding in your emails. This can help prevent confusion among your subscribers and give them time to adjust to your new brand before fully implementing the change.

Encourage your subscribers to check their spam folder for your messages and add your new email address to their contact list, especially if you are changing your domain. This can help prevent your emails from being flagged as spam and improve your deliverability and inbox placement.

If you’re changing your domain as part of the rebranding process, make sure to warm up your new sender domain by initially only sending emails to your most engaged subscribers.

If possible, keep your "From" name and email address consistent with your previous branding. You can set them up under Account settings > Email setup.

This familiarity can help your subscribers recognize your emails and preserve the trust and recognition you've already established. Changing this information can reset your sender reputation, which may initially impact your deliverability. As you start with a new domain and domain email address, inbox providers will reset your sender reputation and start monitoring your email sends.

Use your subject lines to creatively introduce and establish trust with your new brand. Consider incorporating elements of your previous brand to help subscribers recognize your emails and encourage them to open your messages and reply to you with feedback. Encouraging positive engagement with your emails can help rebuild trust with your new brand and domain.

If subscribers don't want to get your emails anymore, make it easy for them to unsubscribe. Providing a clear and prominent unsubscribe option can help prevent them from marking your emails as spam, ultimately protecting your deliverability.

Include a note in your emails to remind subscribers why they're getting your emails and how they can manage their subscriptions. This can help them know who you are, why they're hearing from you and can reduce confusion.

You can set this up by adding a text block above your unsubscribe footer in Flodesk as shown in the below example.

By following the above best practices, you can navigate the rebranding process while minimizing the potential impact on your email deliverability. It's essential to maintain open communication with your subscribers and guide them through the transition to your new brand effectively.