Do you want to create urgency and fuel FOMO so that your subscribers are compelled to “Buy Now”? Meet the most customizable countdown timer on the market—where robust functionality meets full creative control.
Whether you want to set it to count down to a specific date and time (fixed countdown timer), or tailor it to each subscriber's journey—where the countdown starts the moment they open your email the first time (personalized countdown timer)—we’ve got you covered.
In this help article, we’ll go through the steps of customizing a fixed countdown timer. To learn how to work with a personalized countdown timer, read How to add a personalized countdown timer to your Flodesk email.
What is a fixed countdown timer
The fixed countdown timer allows you to set the timezone, end date, and end time for the timer. All of the subscribers who receive your email will have their countdown time reflect the remaining time until the end date.
How to add a fixed countdown timer to your email
Step 1. In your Flodesk account, create a new email or open an existing one to edit it
Step 2. In the email builder, hover over an existing block until you see the plus sign (+). Click it and select the Countdown option
Step 3. On the right sidebar under the Layout tab, choose from a variety of countdown timer designs and start customizing them to match your brand’s look and feel.
How to customize your fixed countdown timer
Step 1. Once you select the countdown timer you want to use, click on the Timer tab. You can choose between two types of timers:
Fixed: Counts down to a specific date and time in a set timezone
Personalized: Tailored to individual subscribers’ journey—the countdown begins the first time they open their email. Learn more here.
In this article, we’re using a fixed countdown timer.
Step 2. Use the dropdowns to specify the end date, end time, and timezone your timer should countdown to.
In our example, we set it to count down until midnight, on November 24, 2023, UK, Ireland, Lisbon time. This means that regardless of when a subscriber opens the email, the countdown will end on that specific date and time.
Step 3. Under the Link tab, enter the link to the web address where subscribers can access your offer, like your website or Flodesk Checkout page.
Step 4. Under the Block tab, you can control what parts of the Countdown timer block you want to show in the email by toggling the following sections on/off:
You can also use the controls to change the block’s background and spacing settings.
Step 5. To edit the font type, size, color of your countdown timer, click on any of the text elements to access the font editing options.
Pro tip: If you click the countdown box itself, you’ll see additional options to customize the divider. There’s no stopping what you can create.
And that’s it! 🙌
Customize the rest of your email, hit send, and experience the difference a countdown timer makes in boosting sales for your limited-time offers.
Let’s sum it up
To add a fixed countdown timer to your emails that counts down to a specific date and time, do the following:
In the email builder, hover over an existing block until you see the plus sign (+), click it and select the Countdown option
Under the Timer tab, select the fixed countdown timer option
Set the end date, end time, and timezone for your fixed countdown timer
Customize the countdown block with your brand colors, fonts, shapes, and more!
More to learn