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How to set up the Preferences Page

Learn how to let subscribers opt-in and opt-out of content without unsubscribing from your entire list

Petra Molnar avatar
Written by Petra Molnar
Updated over a week ago

Make it easy for your subscribers to control how they interact with your content by customizing the Preferences Page and letting them opt-in and opt-out of content instead of unsubscribing from your entire list.

You can ask anything you'd like on the Preferences Page, but two common questions that can help you customize your communications with each subscriber throughout your relationship are:

  • "What do you want to hear about?"
    This question helps you understand the types of content your subscribers want. Since this can change over time, it can be a good idea to repeat this question on your Preferences Page even if you asked it already using Preferences on a form when your subscriber first opted in.

  • "How often do you want to hear from me?"
    This question helps you understand how often your subscribers want to receive emails from you. You can choose to ask this question on your Preferences Page, but ask "What do you want to hear about?" using Preferences on a form so that you know both how often to email and what to send.

What is the Preferences Page?

It's the place subscribers land on when they click 'Manage Preferences' in the footer of your email next to the 'Unsubscribe' link.

Where can I find and edit the Preferences Page?

The Preferences Page can be found in the My Account section under Opt-in setup.

This is the page we will display to subscribers when they click Manage Preferences in your email footer.

Note: The default settings let subscribers update their personal information on file—like First name and Last name. Unless you turn on the Preferences this is all that your subscribers will see on this page.

If you want to let subscribers control how they interact with your content you need to toggle on the Preferences.

To start editing, click any of the options on the main screen. Next, on the right sidebar, add your own content or frequency options, an optional short description and select the relevant segment(s).

Preferences are connected to segments. When subscribers opt-in or out, they will be added or removed from the corresponding segment(s).

To ensure an optimized experience for your subscribers, you can add up to a total of 8 Preferences. To add a new Preference, click the +Add button.

Note: The questions and segments on the Preferences Page and Preferences on forms are not connected.

To learn how these work together to help you customize content from the start of—and throughout—your subscriber relationship read our article What is the difference between Preferences in Forms and the Preferences Page?

You can customize your Preferences Page to display your brand colors or choose from our two beautiful dark or light minimal themes under the 'Style' menu.

Once you're done editing the page, remember to click Finish to save all your changes.

Did someone on your email list accidentally unsubscribe?

If a subscriber on your list has accidentally unsubscribed or they have changed their mind and want to rejoin your list, they need to sign up again via one of your Flodesk opt-in forms.

Note: if someone unsubscribed, you can't re-upload them via a CSV file, add them back manually or use a 3rd party form and Zapier to put them back to your email list as an Active subscriber.

I sent a test email to myself and the "manage preferences" link showed an error message

{"code":"subscriber_not_found","message":"Your profile was not found."}

Your "manage preferences" link is deep-linked to your subscribers' profiles in your audience.

This means it won't be live in test emails and will only display the manage preferences page for you if you are a subscriber in your audience and click the link from a live email you receive, not a test email.

Rest assured, if your subscriber clicks the link, it'll take them to a Preferences Page that reflects their own information, and they will be able to opt-in or out of segments per your setup.


When subscribers click the 'Manage Preferences' link in your email footer, they will be redirected to the Preferences Page which helps you to personalize content or email frequency throughout your subscriber relationship.

On the Preferences Page, your subscribers can opt-in or opt out of content instead of unsubscribing from your entire list.

The 'Manage Preferences' link is deep-linked to your subscribers' profiles in your audience and only works for live email sends, not in test emails.

More to learn:

If you couldn't find a solution for your issue in the Help center, please send us a note to support[at] mentioning your Flodesk account login email with a detailed description of your problem.

Do you have an idea for a feature that will help improve Flodesk for you and other members? Our Product team would love to hear from you.

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