How to Set Up the Preferences Page

Let subscribers opt in and out of content without leaving your list

The Preferences Page is where your subscribers can manage what kind of content they want to receive—and how often. It gives them control without requiring them to unsubscribe entirely.

It’s a powerful way to personalize the experience for your audience and reduce unsubscribes.

When someone clicks “Manage Preferences” in the footer of one of your emails (next to “Unsubscribe”), they’re taken to your Preferences Page.

On this page, subscribers can:

• Update their personal details, like first name and last name

• Choose what topics or content they’re interested in

• Set how often they want to hear from you (if you offer frequency options)

Think of this as an ongoing way to keep your emails relevant—even after subscribers have already joined your list.

Subscribers cannot update their email address through the Preferences Page. If someone needs to change their email, they have to re-subscribe with the new address using one of your forms.

To access and customize your Preferences Page:

1. Log in to your Flodesk account

2. Go to My Account > Opt-in setup

3. Scroll to the Preferences Page section

4. Click to edit the page

By default, subscribers will only be able to edit their name. To offer more customization, you’ll need to enable the Preferences toggle.

Once you turn on Preferences, you can ask questions like:

• “What do you want to hear about?”

  Segment by content types like blog updates, promotions, white wine tips, etc.

• “How often do you want to hear from me?”

  Segment by email frequency like weekly, monthly, or only during launches.

1. Click on any existing preference to begin editing

2. On the right sidebar:

   • Edit the label (e.g., “Wine tips only”)

   • Add an optional description

   • Choose the segment this preference connects to

When someone selects a preference, they are added to the connected segment. If they uncheck it later, they are removed from that segment.

You can add up to six Preferences using the + Add button. If you try to add more, you’ll see this message:

“To maximize conversion, we recommend 6 preferences or fewer.”

To remove a Preference, click the three dots (…) next to it and select Delete.

Make the Preferences Page feel like an extension of your brand.

Under the Style tab, you can:

• Pick between a light or dark theme

• Set your brand fonts and colors

• Choose from different checkbox shapes like squares, circles, or hearts

Don’t forget to click Finish to save your changes.

They’re not connected, but they work beautifully together.

• Preferences on Forms: Ask at the time of opt-in

• Preferences Page: Let subscribers update choices later

Learn more here: What is the difference between Preferences in Forms and the Preferences Page?

If a subscriber on your list has accidentally unsubscribed or changed their mind and wants to rejoin, they need to sign up again via one of your Flodesk opt-in forms.

Note: If someone unsubscribed, you can't re-upload them via a CSV file, add them back manually, or use a third-party form and Zapier to re-add them to your email list as an Active subscriber.

{"code":"subscriber_not_found","message":"Your profile was not found."}

If you click the link in a test email, you may see this error:

{"code":"subscriber_not_found","message":"Your profile was not found."}

That’s because the link is tied to live subscriber profiles only. In a real send, subscribers will see a page that reflects their own information.

• The Preferences Page appears when a subscriber clicks “Manage Preferences” in your email footer.

• It lets subscribers opt in and out of specific content or email frequency, instead of fully unsubscribing.

• You can set up to six preferences, each tied to a segment.

• The Preferences Page is customizable and only works for live email sends—not in test emails.