Keeping a close eye on your email analytics can help you better understand what's working and what's not so you can improve your emails and get the most out of every one.

Your analytics answer questions like:

And more!

To view your email analytics, go to your Emails dashboard, hover over any sent email (you find them under Status > Sent) and click View Results.

On the next screen, you will find an At a glance view of your email, showing you:

The graph view shows:

Click into each bar to see additional details on those metrics.

For example, drilling into the Sent column reveals the subscribers who were sent your email; when the email was delivered; and if it was opened and clicked.

With the Search and Sort functionality, you can quickly find a recipient's email address and view its analytics.

Next, you can see the Open rate and Click rate % for your email campaign. Click on the + sign at the bottom right corner to go a level deeper.

Open rates and click rates will vary from email campaign to email campaign.

To see how your engagement rates measure up and get best practices to improve yours, read What is considered a good open rate and click rate?

Knowing whether your subscribers click your links in your emails on their desktop or mobile devices can help you optimize your email design for even greater engagement.

To learn how to design emails by preferred device type, check out Email design best practices for desktop and mobile.

Getting your emails delivered to your subscribers' inboxes is the surest way to get your content seen, build a base of dedicated fans and boost your email marketing efforts.

If you see that an email's deliverability could be better or is dangerously low in your email analytics dashboard, check out our guide on how to improve the deliverability of your emails.

In the last section of the report, you can discover if anyone has unsubscribed, marked your email as spam, or if a subscriber email address bounced during this specific email send.

Learn more about how Flodesk handles bounced email addresses here.

We want to make it easy for you to grow your business with Flodesk. Part of this is empowering you with the data you need to know what’s working and what’s not in your emails.

To view your email analytics report, go to your Emails dashboard, hover over any sent email (you find them under Status > Sent) and click View Results. And learn everything you need to know about your email's performance.