Learn what the Audience tab is, where to find it, and how to manage subscribers, customers, and segments in Flodesk.

The Audience tab is where all subscriber and customer data lives in Flodesk.
You’ll use it to:

• View and manage your email list

• Add or delete subscribers

• Organize subscribers into segments

• View customers and order history (Flodesk Checkout)

You can access it from the top navigation bar or directly at: https://app.flodesk.com/subscribers

The Audience tab has three sections:

1. All subscribers

2. Customers

3. Segments

This is your main list in Flodesk.

Flodesk uses one list, not multiple lists. Every subscriber is automatically added to the system-default All subscriberssegment when they:

• Opt in through a Flodesk form

• Are added manually

• Are uploaded via CSV

• Are added through a connected integration

• This view includes active and inactive records, such as:

  • Unsubscribed

  • Marked as spam

  • Hard bounced

• Inactive subscribers appear grayed out

• They do not receive emails

• Flodesk does not auto-delete them, in case local laws require record-keeping

You can delete subscribers if needed by filtering by status and using bulk actions.

• Search: Find subscribers by name or email

• Sort: By date created or date modified

• Filter: Narrow subscribers by status, segments, fields, and more. Learn more about all the filtering options available here.

• Add subscriber: Add one subscriber manually or upload a CSV

Tip: Click the “Subscriber” column header to sort A–Z or Z–A:

After selecting one or more subscribers, you can:

• Delete
  Deletes the subscriber record from your entire database and all segments.
  This cannot be undone

• Unsubscribe
  Marks the subscriber as unsubscribed.
  They cannot be re-added manually or via CSV — they must opt in again via a Flodesk opt-in form.

• Add to segment
  Adds subscribers to selected segment(s). It will not remove them from the All subscribers segment but will also add them to the new segment.

• Remove from segment
  Removes subscribers from selected segment(s). This does not remove them from All subscribers.
  It's not the same as deleting the subscriber record entirely.
  

You cannot remove subscribers from a segment by uploading a CSV.
CSV uploads can only add subscribers.

Click a subscriber’s email address to open their record.

You’ll see two main tabs:

• Analytics
  Lifetime open rate, click rate, and engagement data

• Segments & data
  Segments they belong to and all stored custom subscriber fields

If you use Flodesk Checkout, buyers appear in the Customers section.

Here you can:

• Search and sort customers

• Click a customer email to view details:

  • Access the Orders tab to see purchase history

  • Export order data using Download CSV

Segments are groups of subscribers you create to organize your audience.

• You can create unlimited segments

• The system-default All subscribers segment:

  • Includes everyone (active and inactive)

  • Cannot be deleted

  • Cannot be used to trigger a workflow

• Subscribers can belong to multiple segments at once

You can view segments as cards or a list, search them, and create new ones using + New segment.

Segments card view:

Segments list view:

The Audience tab is your central hub for managing:

• All subscribers on your list

• Customers from Flodesk Checkout

• Segments used for targeting and workflows

From here, you can search, filter, organize, add, unsubscribe, or delete subscribers—while keeping your list clean and compliant.

Can I remove subscribers from a segment by uploading a CSV?
No. CSV uploads can only add subscribers. To remove subscribers from a segment, use bulk actions in the Audience tab or delete the subscriber entirely.

How do I delete subscribers?
Filter or select subscribers in All subscribers, then use the Delete action. This permanently removes them from your account.

Can I update or change a subscriber’s email address?
No. Subscriber email addresses cannot be edited in Flodesk.

How do I add a subscriber?
You can:

• Upload a CSV

• Add a subscriber manually using Add subscriber

• Collect subscribers automatically through Flodesk opt-in forms

• Add subscribers via connected integrations

What’s the difference between an active email and a cleaned email?

• Active: Eligible to receive emails

• Cleaned: Flagged during CSV upload as invalid or risky and cannot be emailed. Learn more here.

Can I change a subscriber’s status manually?
You can manually unsubscribe a subscriber.
You cannot manually change a subscriber to:

• Bounced

• Marked as spam

• Cleaned

• Unconfirmed
  These statuses are set automatically by Flodesk’s systems.