How to Filter Your Subscribers in Flodesk

Learn how to use Flodesk’s advanced subscriber filtering system to segment your email list and take powerful actions.

Managing a high-performing email list starts with effective segmentation. With Flodesk’s enhanced subscriber filtering system, you can group subscribers based on who they are, how they signed up, and how they engage with your emails—so you can send the right message to the right people at the right time.

Use filters to:

• Warm up a custom email domain with your most engaged subscribers

• Remove inactive subscribers to improve deliverability

• Run re-engagement or retargeting campaigns

• Send personalized content based on behavior, source, or custom fields

1. Go to Audience > All Subscribers or Audience > Segments, depending on where you’d like to manage your subscribers.

2. Click the Filter (top right, next to “Add subscriber”)

3. The filter panel will slide out from the right—this is where you’ll build your filter criteria
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You can combine one or more filters based on:

• Subscriber status: active, unsubscribed, unconfirmed, bounced, spam, cleaned

• Signup source: form, integration, CSV, checkout, manual

• Signup date: use a custom date range or time-based filters like “last 30 days”

• Engagement metrics: open rate, click rate, delivered emails, opened emails, clicked emails

• Segment membership: in, not in, any or all selected segments

• Custom data fields: location, preferences, tags, etc.

• Email address: full or partial matches

You can apply multiple filters—even the same type—with different conditions.

Example: Open rate > 40% and Open rate < 90%

• Any = OR (subscriber meets any of the conditions)

• All = AND (subscriber must meet all conditions)

Use up to 5 filter groups to create more complex logic. All groups must follow the same logic between them (all AND, or all OR).

Example:

• Group 1: Segment = Leads OR Segment = Signups

• Group 2: Open rate > 40% AND Click rate > 10%

• Active

• Unsubscribed

• Unconfirmed

• Bounced

• Marked as Spam

• Cleaned

• Forms (choose specific forms)

• Integrations (Shopify, Zapier, etc.)

• CSV Import

• Checkout (specific checkout flows)

• Manual

• In any or all of selected segments

• Not in selected segments

• Emails delivered

• Emails opened

• Open rate

• Emails clicked

• Click rate

Use timeframes like:

• Last 12 / 24 hours

• Last 7 / 30 / 60 / 90 days

• Custom date ranges

• Relative time (e.g., last 30 days)

Filter by any custom data field you collected, such as location, preferences, etc.

Filter by specific email addresses, partial matches, or patterns (e.g. Contains specific domain)

After applying filters, use the Select All checkbox to take bulk actions:

• Add to segment - Choose the segment(s) from the drop-down you want to add the selected subscriber(s) to.

• Remove from segment - Choose the segment(s) you want to remove the selected subscriber(s) from.

• Unsubscribe from your entire list

• Delete permanently

• Resend confirmation to unconfirmed subscribers

• Warm up your domain: Filter subscribers with Open rate > 60% and Click rate > 10%

• Re-engage cold leads: Filter those who haven’t opened in the last 60 days

• Target by signup form: Combine multiple forms (e.g., “Form A” + “Form B”)

• Run birthday campaigns: Filter based on custom birth month field

• Clean your list: Remove subscribers who haven’t engaged in 90 days

• Resend confirmation to unconfirmed leads from a recent giveaway

• Segment by custom field like interest or location for personalized campaigns
  

• Click Clear to remove inputs (but keep filter types in place)

• Delete individual filters by hovering and clicking the X

• If filters conflict (e.g. Click rate > 90% and Click rate < 10%), results will be empty

Flodesk’s new subscriber filtering tools are more powerful, intuitive, and flexible than ever. Whether you’re refining your list, improving deliverability, or personalizing campaigns, smart filters help you reach the right subscribers faster.

1. Go to Audience > All Subscribers

2. Click Filter

3. Add filters, apply them, and take action