How to collect explicit marketing consent in Flodesk

In some cases, you may need to ask subscribers for explicit marketing consent before sending them emails. This ensures compliance with privacy regulations (like GDPR in the EU) and helps build trust with your audience.

With explicit consent enabled in Flodesk forms, subscribers must actively check a box agreeing to receive marketing emails before they can sign up.

Important: Please note that Flodesk cannot provide legal advice. For detailed advice on how the General Data Protection Regulation (GDPR) and other regulations may apply to you and your specific products, please consult with your attorney.

Explicit marketing consent means a subscriber clearly confirms they want to receive marketing emails.  This might be achieved by using our forms to ask for emails from people who want to receive them, and thereafter collecting those emails. The addition of a check box will minimize the risk that the form, by itself, is insufficient.

• Required by laws in certain countries

• Helps prove compliance if questioned by regulators

• Builds transparency and trust with your subscribers

• Must-have:

  • If you’re collecting subscribers in certain countries. Please confirm this with your attorney. 

  • If your legal team or business risk model requires stricter consent

• Good practice:

  • Anytime you want to be fully transparent with subscribers

  • When building a list that may include international contacts

Step 1. Go to your Form settings.

Step 2. Toggle Marketing consent ON (default is OFF).
This adds a required checkbox with the text: “I agree to receive marketing emails.”

Step 3. Preview your form using the desktop and mobile device icons—subscribers must check the box before they can submit.

Note: This setting applies only to forms. Checkout pages already include newsletter opt-in for explicit consent.

• A required checkbox appears on your form

• Visitors cannot submit the form unless they check the box

• The consent text cannot be edited or translated. 

• The checkbox inherits color and font from the form’s body text.

• If you duplicate or import a form template, the consent settings copy over.

What is explicit marketing consent?
It’s when subscribers check a box confirming they agree to receive marketing emails.

Why should I collect it?
It builds subscriber trust. It also may be legally required. Please confirm this with your attorney.

How do I enable it?
In Form settings, toggle ON Marketing consent. A required checkbox will appear.

Can I change the checkbox text?
No, the text is fixed for compliance reasons. 

Does it apply to checkout pages?
No, checkout already includes a newsletter opt-in.

What if I duplicate or import a form?
The consent setting copies over automatically.

If I’m using Team seats to add team members to my account, what can they access?