Understanding your pre-built “Unengaged Subscribers” segment

Your Unengaged Subscribers segment is a pre-built segment that Flodesk automatically creates for you. It surfaces the subscribers on your list who've stopped interacting with your emails, so you can keep your list healthy and make sure your emails keep landing in inboxes.

“Unengaged Subscribers” is the first pre-built segment Flodesk has added to your account. It's designed to help you spot subscribers who are no longer opening or clicking your emails, so you can decide what to do with them.

Why does this matter? 

When you regularly send to people who never engage, email providers like Gmail and Outlook start to notice. Over time, this can hurt your sender reputation, cause your emails to land in spam, and make your open rates misleading. Archiving unengaged subscribers is one of the best things you can do to protect your deliverability and keep your stats accurate.

A subscriber appears in the Unengaged Subscribers segment when all of the following are true:

• Their status is Active

• They haven't opened or clicked any of your emails in the last 90 days (or 180 days, depending on your account)

• They've received at least 3 emails from you in the last 90 days

• They joined your list more than 90 days ago (or 180 days, depending on your account)

In other words, these are subscribers who've had multiple chances to engage, have been on your list long enough to settle in, and are consistently choosing not to interact. That's a clear signal it may be time to archive them.

Pre-built segments are dynamic, which means they update automatically based on your subscribers' activity. You don't need to rebuild or refresh them. Whenever you open the Unengaged Subscribers segment, you're always looking at the most current list.

A subscriber who shows up today might not appear next month if they start engaging again, and vice versa.

Once you're in your Unengaged Subscribers segment, you can take action on the entire list or select specific subscribers. From there, you can archive them in bulk using the bulk action menu.

Archiving moves subscribers out of your active list without permanently deleting them. If you ever need to find them again, you can, and the action can be undone.

Flodesk recommends archiving your Unengaged Subscribers once a month. A monthly cadence keeps your list healthy without making it feel like a chore, and it catches disengagement early, before it starts affecting your inbox placement.

Each time you open the segment, it will reflect any changes you've already made and show you anyone new who's drifted into the unengaged window since your last cleanup.

Pre-built segments behave a little differently from segments you create yourself:

• They're pinned to the top of your Segments tab and shown with a grey card background, so they're always easy to find.

• They can't be renamed, recolored, or deleted.

• You can't edit the filter criteria, but you can open the filter view to see exactly how the segment is defined.

• If you already have a segment named "Unengaged Subscribers," your version is automatically renamed to "Unengaged Subscribers (Custom)" so the two don't conflict.

• If there are no subscribers in the segment, you'll see the message: "You're on top of it! There's nothing to clean up in this segment right now."

What is the Unengaged Subscribers segment?
It's a pre-built, automatically updating segment that shows you active subscribers who haven't opened or clicked your emails in the last 90 or 180 days (depending on your account), have received at least 3 emails in that window, and joined your list more than 90 or 180 days ago.

Why should I clean my list?
Sending emails to subscribers who never engage can damage your sender reputation and cause your emails to land in spam instead of the inbox. Regular list cleaning helps maintain healthy inbox placement, reduces spam complaints, and keeps your open and click rates accurate.

What does archiving a subscriber do?
Archiving moves a subscriber out of your active list, but doesn't permanently delete them. Archived subscribers won't receive your future emails, but you can still find them and restore them if needed.

Can I undo an archive action?
Yes. Archiving is reversible. If you accidentally archive someone, you can find them and restore them to active status.

Will the segment update on its own?
Yes. The Unengaged Subscribers segment is dynamic and updates automatically based on subscriber activity. You'll always see the most current list when you open it.

Can I edit or delete the Unengaged Subscribers segment?
No. Pre-built segments can't be renamed, recolored, edited, or deleted. You can view the filter criteria, but you can't change them.

What if I already have a segment called "Unengaged Subscribers"?
Your existing segment will be automatically renamed to "Unengaged Subscribers (Custom)" so there's no conflict with the pre-built version.

How often should I clean my list?
Flodesk recommends reviewing and archiving your unengaged subscribers once a month. This keeps your list healthy without making it feel overwhelming.

What if the segment is empty?
If there are no subscribers in the segment, you'll see a message letting you know there's nothing to clean up right now. That's a good sign.

Can I use the Unengaged Subscribers segment in a workflow?
Pre-built segments aren't available in workflows. They can be used when selecting recipients for a single email campaign, including both include and exclude options.