How to connect Wix and Flodesk

Expand your ecommerce automation by connecting your Wix store to Flodesk. With this direct integration, you can sync Wix customers/subscribers and trigger post-purchase workflows and abandoned cart workflows—no external automation tools required.

• Automatically sync Wix customers (subscribers) into a generic Wix segment in Flodesk named after your store

• Trigger post-purchase workflows when someone completes a purchase

• Trigger abandoned cart workflows when someone starts to purchase a product but doesn't complete it

Important: Unless you have the Wix Stores App installed, you won’t be able to use the ecommerce workflows (post-purchase or abandoned cart) in Flodesk, and you will only be able sync over subscribers via a Wix opt-in form.

Go to Account settings > Integrations, click Connect on the Wix card, and follow the prompts. 

You can also connect from the workflow builder when choosing Wix as a trigger in a purchase follow-up workflow or abandoned cart workflow.

Important

When connecting to Wix for the first time in Safari, you need to open another tab, as instructed by Wix.

Additionally, you can't connect to Wix on the Integration page when using mobile. Please make sure to complete the integration steps on a desktop or laptop.

Once connected:

• Flodesk creates a segment named after your Wix store 

• Initial sync: All opted-in customers are imported immediately

• Ongoing sync: As soon as a new subscriber is added, they will automatically sync to the general Wix segment

There are three ways contacts are added to the Flodesk segment:

1. If a customer completes a purchase but does not opt-in to marketing, they’ll immediately be added to Flodesk as Unconfirmed.

2. If a customer completes a purchase and does opt-in to marketing, they’ll immediately be added to Flodesk as Active.

3. If a contact submits a Wix form and opts in to marketing, they’ll immediately be added to the Flodesk segment.

You can use both purchase follow-up workflows and abandoned cart workflows with Wix as the trigger.

• Wix appears under the “Makes a purchase > On the store …” workflow option. You can filter by product to personalize follow-ups

• Wix appears under the "Abandons a cart > On the store ..." workflow option.

Can I send abandoned cart emails to Wix customers?

Yes. Wix supports both cart abandonment triggers and post-purchase workflows.

Note: Trigger timing for abandoned cart workflows is 1 hour after email capture with no completed purchase. This is a limitation set by Wix.

Where do my Wix customers appear in Flodesk?

In a dedicated segment named after your Wix store URL.

What workflows can I create with Wix?

• Post-purchase workflows: triggered by completed purchases. You can also filter by specific products.

• Abandoned cart workflows: when someone starts to purchase a product but doesn't complete it

Can I filter workflows by product purchased?

Yes! Enable “Filter by product” to target follow-ups based on what was purchased.

Will this affect my existing Wix automations?

It could. To avoid double-sending emails, we recommend disabling native Wix post-purchase emails and abandoned cart workflows if you’re using Flodesk workflows.

What happens if a customer unsubscribes in Flodesk?

Wix’s API supports 2-way subscriber sync. If they unsubscribe in Flodesk, it will sync over to Wix.