Are My Subscribers Double-Counted?
Short answer: No. Flodesk never double-counts your subscribers. Each person on your list is counted once as a unique subscriber based on their unique email address, even if they belong to multiple segments.
How subscriber counting works in Flodesk
Flodesk counts people (based on unique email addresses), not segments.
Here’s what that means in practice:
A single subscriber can belong to multiple segments (for example: Newsletter, Customers, and VIPs).
That subscriber will appear in the count for each segment they belong to.
In All Subscribers, that same person is counted only once.
So even if one subscriber shows up in five different segments, they are still just one subscriber on your list.
Why segment counts can look higher than your total list
It’s normal for segment numbers to add up to more than your total subscriber count.
That’s because:
Segments overlap
The same person can meet multiple segment rules
Flodesk does not duplicate people when calculating your total list size
Your All Subscribers view is always the most accurate number of unique subscribers in your account.
Summary
Flodesk never double-counts subscribers
Each subscriber is counted once in All Subscribers
Subscribers can appear in multiple segments without affecting your total count
Frequently asked questions
Are subscribers counted multiple times if they’re in more than one segment?
No. Subscribers are counted once as a unique person, regardless of how many segments they’re in.
Why do my segment totals look higher than my All Subscribers count?
Because segments can overlap. One subscriber may appear in several segments, but they’re still only counted once in your total list.
Which number should I trust for my real list size?
Your All Subscribers count is always your true, unique subscriber total. To see Total Active Subscribers who are still eligible to get email, go to your Subscriber Analytics page: https://app.flodesk.com/analytics/subscribers
Does this affect billing or limits?
For new members, as of December 2, 2025, Flodesk pricing is based on your Active Subscriber count. As your audience grows or shrinks, we’ll match you to the right subscriber tier automatically so your emails and workflows keep running—no interruptions, no manual steps, and transparent billing. This approach also improves deliverability by encouraging a healthy, engaged list. Learn more here: https://help.flodesk.com/en/articles/8923841