All about Spinner Forms

Learn what Spinner forms are, where to find them and how to customize them to your brand.

Spinner Forms are interactive opt-in forms that feature a spin wheel. They’re designed to make subscribing to your email list more fun and engaging.

Visitors enter their email address to spin the wheel and reveal a reward (like a discount or special offer). Spinner Forms can help increase conversions by adding a playful incentive to your sign-up experience.

You can use Spinner Forms as:

• Popup forms embedded on your website

• Full page forms with a shareable URL (great if you don’t have a website)

Spinner Forms are a type of opt-in form that includes a spin wheel with reward options.

Here’s how they work:

1. A visitor sees your Spinner Form (popup or full page).

2. They enter their email address.

3. They spin the wheel.

4. The wheel lands on a reward.

5. The reward is revealed in the success message.

You can customize the design of the wheel, the reward text, and the overall form styling to match your brand.

1. Go to your Forms dashboard.

2. Click + New form.

3. In the template gallery, choose the Spinner category.

4. Select a template (Popup or Full page).

5. Click Customize it.

Follow these steps inside the form builder.

Select the segment(s) where new subscribers should be added.

• You can choose an existing segment.

• Or create a new one.

All subscribers from this form will automatically be added to the selected segment(s). Save your changes.

You can define three reward options for your spin wheel.

Important limitations to know:

• You must choose one winning option manually.

• You cannot make the outcome fully random.

• You cannot change the number of reward options.

• You cannot adjust the probability of winning.

To choose the winner:

1. Click the spin wheel.

2. Go to the Options tab.

3. Add or edit your three reward options.

4. Select the Winner radio button next to the reward you want displayed.

The selected reward will appear after the visitor spins.

Click the wheel to edit:

• Shape (6 or 9 slices)

• Slice colors

• Border color

• Border thickness

Adjust:

• Font family

• Font style

• Font color

• Letter spacing

• Text case

Click the pointer to customize:

• Pointer style

• Direction

• Fill color

• Tip color (if applicable)

• Border color

• Border thickness

Click directly on the text blocks to update:

• Headline

• Description text

• Offer details

Use the Style and Font tabs to adjust formatting.

To collect more information:

1. Click Add field.

2. Choose or create a custom field.

3. Mark it Required if needed.

4. Make sure the field is mapped to a data field.

Important: If you don’t map the field, the subscriber’s input will not be saved.

Click the button to:

• Update the button text (for example: “Spin to win”).

• Adjust color, font, and styling.

Click outside the form area to access:

• Preferences: When turned on, preferences let your subscribers opt-in to different segments.

• Description: You can turn the form description on/off. (See "Subscribe to our newsletter to receive a free coupon" in the below example.)

• Layout: This allows you to switch the spin wheel to the left, right, or top of the form

• Canvas color: Select a color for your form background here. In the below example, the form’s background color is white.

• Background color and Background opacity

If using preferences:

• Each preference must be mapped to a unique segment.

Click the X in the top right corner to adjust:

• Size

• Color

Once your design is complete, click the Thank you tab.

You can choose:

• Redirect to a URL

• A pre-written success message

• A custom success message

• A custom success message with a code

If using a reward code:

• Add the code directly into the success message.

• Also send the code via a workflow email for backup.

To edit the success message styling, use the Font tab.

When your form is ready:

1. Click Settings (top right).

2. Choose whether to:

   • Enable double opt-in

   • Control popup display timing

   • Show the form to existing subscribers

   • Receive subscriber notification emails

3. Confirm the connected segment(s).

1. Go to the Embed panel.

2. Copy the Header code.

3. Paste it into your website before the closing </head> tag.

If you’re using an AI website builder, you can use the AI-friendly prompt provided in the Embed section. Learn more about it here.

Full page Spinner Forms include a shareable URL, so no embed code is required.

Spinner Forms work well when you want to:

• Offer a discount code

• Promote a limited-time offer

• Increase conversions on product pages

• Make your opt-in experience more interactive

They’re especially effective for ecommerce brands and promotional campaigns.

No. You must manually select the winning reward. The result cannot be made fully random, and you cannot change the number of reward options.

You can choose between 6 or 9 slices, but you cannot change the number of reward options (there are always three).

Yes. Create a Full page Spinner Form to get a shareable URL that you can use on social media, in your bio, or in ads.

Yes. All subscribers who opt in through the Spinner Form are automatically added to the segment(s) you selected in the form settings.

Yes. The best practice is to:

1. Display the reward in the success message.

2. Trigger a workflow email that sends the reward again.

This ensures subscribers don’t miss it.

Yes. You can enable double opt-in in the Settings panel of the form.

Yes. You can add custom fields. Just make sure each field is properly mapped so the data saves correctly.

Spinner Forms are interactive opt-in forms that use a spin wheel to incentivize signups.

You can:

• Create them from the Forms dashboard

• Use them as Popup or Full page forms

• Customize wheel design, rewards, layout, and styling

• Embed popup forms on your website

• Deliver rewards via success message and workflow emails

They’re a fun and effective way to grow your list while offering something valuable in return.