One way to ensure your subscribers open your emails is to make sure they recognize who the email is from.
For example, when we send you announcement emails from Flodesk, we use our first names as the sender name. It’s more personalized and friendly-sounding—and therefore much more likely to be opened and engaged with—than an email coming from a plain old email address would.
Setting the From name for your emails, or the name of the email sender as it appears in your recipient’s inbox, is easy. So before you hit that send button on your email campaign—or publish your first workflow—let's take a look at where you can set or change it.
How do I customize the sending From name in Flodesk?
Step 1. Click on your avatar on the top right of your screen and select Email setup
The next screen shows you the name and email address your emails will send from.
Step 2. Fill in the From name
Pro Tip: We love From addresses that include both your name and your brand’s, like "Petra from Flodesk". When an email is sent out from this account, recipients will see Petra from Flodesk as the email sender in their inbox.
Now, the other piece of who your emails come from is the associated From email address.
As a default, your Flodesk account login email is set as your From email address.
If you signed up to Flodesk using the same address you want to send your email campaigns from—then you're all set. 🙌🏻
However, if you want to use a different email as the sending address, keep on reading.
How do I add a new sending From email address in Flodesk?
If you want to change the email address your emails come from, you’ll need to add a new sending address. Just follow the below steps.
Step 1. Click on your avatar on the top right of your screen and select Email setup
Step 2. Click the Add new sender button at the bottom of your current Default sender card.
Step 3. Fill in the new sender information. Add a new From name and From Email address and click Save.
A yellow Awaiting Verification message will appear. Flodesk will send a verification link to the new email address you added for security purposes.
Step 4. Check your inbox from an email from us, and follow the prompts to verify your sender email.
If the verification email doesn’t seem to arrive in your inbox and you have checked all your folders, including promotion and spam, the problem can be that your email client has a very strict spam filter and it doesn’t let the email through.
As email clients allow emails from Contacts to reach the inbox, our recommendation is to add our email address help@flodesk.com to your contacts/safe list.
Next, go back to your Flodesk account to the Email setup section in your Account settings area and click on ‘Resend verification email’.
How to set a sending From email address as the default sending address:
Step 1. Click on your avatar on the top right of your screen and select Email setup
Step 2. Hover over the card and click the 3 dots (...) in the upper right corner
Step 3. Select Set as default
Note: You can have two sending addresses in one Flodesk account.
If you have already set up two sending addresses, you need to delete one of them first, and then you can add a new sending address by following the above steps.
Summary
Customizing the From display name and the associated email address for your emails can help your subscribers recognize who the email is coming from, so they’re more likely to open.
To set the From name for your emails, click on your avatar on the top right of your screen > Email setup, and fill in the From name field. To set a new From name, simply delete the old one and type in a new one.
To add a new sending address, click on your avatar on the top right of your screen > Email setup, click on Add new, add a new From name and Email address and click save.