Personal touches—like when someone remembers your name—make us feel special. And those feel-good feelings are exactly what we’re trying to help you convey with every Flodesk email you send.

That’s why we make it easy to customize your emails with your subscriber’s name in both your email text and the subject line.

Need some examples of how you could use it? Here are some of our favorite personalized subject and email lines to grab your subscribers’ attention:

  • I'd love to get your thoughts on this, Kate
  • Toya—I wish more people asked me this
  • Your next steps, Mike
  • Hit reply and let me know if you’re here for it, Tasha.

How to collect subscribers’ names

To start personalizing your emails, make sure you’re collecting the information you want to use by asking your subscribers for it when they sign up. For example if you want to add your subscribers’ first name to your emails, make sure you pick a form that includes the first name field.

Here’s how to pick a form with the first name field already included:

Step 1. Go to Forms > Create New

Step 2. Choose one of the following form types that include the first name field by default:

  • Ribbon banner
  • Inline with image
  • Inline with image (Flodesk x Rising Tide)
  • Full page with image

Step 3. Continue creating your form as usual

Two quick notes:

  • First, the Ribbon banner form is the only form that also includes the last name field. Use this one if you’d like to capture your subscribers’ surname. You can also choose to remove it by going to Fields in the right-side forms menu and toggling off Capture last name.
  • Second, both Popup forms include the email address field only. If you’d like to capture subscribers’ first name, pick one of the other form types.

Now let’s look at how to pull in personalized data into your emails.

How to add the subscriber’s name to the email body

Step 1. Add a Text block to your email.

Note: Personalization fields only work in plain text copy areas. You cannot add personalization fields like subscribers’ names to Layouts. That’s because Layouts are converted to images once you finish editing your email, and images cannot read the underlying HTML codes and scripts.

Step 2. Place your cursor in the exact place within your Text block where you want to add the personalization field. For example, if you want to add your subscriber's first name as a personalized greeting, place your cursor after Dear but before the comma, with a space in between.

Then, just type the @ symbol as you would in a social media post, which will bring up a menu to select which type of personalization field you would like to insert:

Note: if you forgot to collect your subscriber’s first name but still want to add something personal, fill out the Enter fallback value field. This is what will show up if the subscriber’s first name isn’t available.

We recommend choosing a word or phrase that matches your brand. We love friend, gorgeous, fellow small biz owner, sis and email marketing champion 😉 .

Step 3. Click the Insert field button and the personalization code will appear in your email’s text block.

Hint: you can use the paper airplane icon in the top left hand corner of the email builder to send a test to yourself to make sure everything's exactly as you'd like it.

Step 4. You can add more personalization fields anywhere in your email, as long as it’s in a Text block, by repeating the steps above!

Pro Tip: In addition to personalizing your email greeting at the beginning, try experimenting with adding your subscriber’s name at the end to increase engagement. For example: James, I created this for busy people just like you. Pre-order your copy now!

How to add the subscriber’s first name to the email subject line

You can also add that personal touch before your subscribers even open your email. Give them the warm and fuzzies by adding their first name to your subject line or the preview text.

Let's sum it up!

  • Personalizing your emails is a great—and easy!—way to build that know-like-trust factor with your audience.
  • You can easily do this by automatically adding your subscriber’s first name to your email text and/or subject line.
  • Simply add the personalization field to a Text block in your email by typing the character @. (It won't work in Layout blocks.)
  • This interaction works in both your email's body text, and the subject line/preview text area!

More to learn:

Did this answer your question?