Form insights

A quick overview of your account-level form analytics dashboard

Petra Molnar avatar
Written by Petra Molnar
Updated over a week ago

Do you want to see which form gets the most eyeballs, which converts the best, and how all your forms perform over time? The Form analytics dashboard has got you covered.

In this article, you’ll learn

Where can I find the Form analytics dashboard?

To access the detailed forms analytics dashboard, click the Analytics tab in the top navigation bar, then select the Forms page view.

What kind of data can I find on the Forms analytics dashboard?

Form metric card

On the top of the Forms analytics page, the Lifetime form metrics card gives you a quick overview of your:

  • Visitors: Unique visitors to all forms

  • Opt-ins: total opt-ins through all forms.

  • Conversion rate: Total count of opt-ins / Unique visitors

Important: If you created a form before November 1, 2022, the forms data—visitors and conversion rate—may be incomplete.

Form bar chart

The following chart on the page is a bar chart showing Form activity. Use the below controls to fine-tune your data view.

(1) Metric drop-down:

With this drop-down, you can pick the metric (#) represented by the chart's bar height. The scale for this metric is set on the left side of the chart.

You can select:

  • Visitors: Unique form visitors within the selected time period.

  • Opt-ins: Total opt-ins within the selected time period.

(2) Group-by toggle:

Click the Show individual forms toggle on your bar chart to switch between a high-level overview of the data and data broken down by subgroup. The selection here sets the bar color and bar color legend at the bottom of the chart.

(3) Time period selector:

Use this to select the time unit the data is viewed by (i.e. Daily or Weekly) as well as the time period of the overall chart (i.e. Last 30 days or 12 weeks).

There are preset chart time periods based on the unit selection and the option to select a custom timeframe.

  • Daily: 7 days, 14 days, 30 days, Custom

  • Weekly: 8 weeks, 12 weeks, 24 weeks, Custom

  • Monthly: 6 months, 12 months, 24 months, Custom

  • Yearly: All years

Important: all data is displayed based on the timezone you have set in your account settings.

Pro tip: To look at the activity of a specific form, simply click other items in the legend at the bottom of the chart to turn them off.

When you hover over a bar or section of a bar (when the group-by toggle is turned on), a tooltip details the data contained within that section.

If you click on the same selection, a modal will open that details the data contained within the selection. You can also export this data view into a CSV file.

Form comparative metric chart

The following chart on the page is a comparative metric chart called Recent form activity. It displays the positive or negative trend (% increase or decrease) of a metric for a selected period (last 7 or last 30 complete days) compared to the previous period (previous 7 or previous 30 days).

You’ll find the following metrics set on this chart:

  • Visitors: Count of unique form visitors within selected timeframe

  • Opt-ins: Count of opt-ins within selected timeframe

  • Conversion rate: Opt-in rate within the selected timeframe

Form pie chart

The Visitors and opt-ins by form pie chart shows visitors and opt-ins by form for the selected timeframe.

You can pick the following timeframes in the drop-down:

  • In the last 7 days,

  • In the last 30 days,

  • All time.

For example, the below chart shows the total number of opt-ins for all time—broken down by form.

Form table

You'll find the Performance by form table at the bottom of the emails analytics page. Use the insights to compare the overall performance of your opt-in forms. To boost conversions and get more subscribers, create more forms (or update your existing forms) to look more like your top performers.

Hover over the column title to open a tooltip defining the metric.

Click on any column titles to sort the table based on that specific data set.

The Performance by form table shows the following data sets:

  • Form name: Title of the form

  • Created date: Date the form was created

  • Opt-ins: Number of successful opt-ins acquired through the form.

  • Visitors: Number of people who have viewed the form. Form view data is available starting November 1, 2022.

  • Conversion rate: The percentage of people who opted into your list through a Flodesk form compared to the total number of form views. Opt-in rate data is available starting November 1, 2022.

Exporting form analytics data

Bar charts, bar chart pop-ups and tables have the ability to export a CSV containing the data of the chart view by clicking the download icon. If you choose to export, you will receive an email with a link to the CSV file.

Note: the CSV link in the email expires after 24 hours. You need to generate a new report if you missed accessing and downloading the CSV file within 24 hours.

Let’s sum it up!

You have access to the detailed forms analytics dashboard on all our plans, including the free Forms plan. Just click the Analytics tab in the top navigation bar, then select the Forms page view.

Use the insights on this page to see which form gets the most eyeballs, which converts the best, and how all your forms perform over time.

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