Have you ever wondered who your most active, “clickiest” subscribers are? Or how is your list growing over time?

The account-level subscriber analytics dashboard provides powerful insights that you can take action on right away.

In this article, you’ll learn

To access the detailed subscribers analytics dashboard, click the Analytics tab in the top navigation bar, then select the Subscribers page view.

On the top of the subscribers analytics page, the Subscribers at a glance metric card gives you a quick overview of your:

Note: active subscribers are those who haven’t unsubscribed, bounced or marked your email as spam and are eligible to get emails from you.

With the help of the following chart on the page, you can keep an eye on your Subscriber growth. Use the below controls to fine-tune your data view.

This drop-down lets you pick the metric (#) represented by the chart's bar height. The scale for this metric is set on the left side of the chart.

You can select:

For example, if you had 300 total active subscribers last week and gained 50 this week, "New subscribers" this week would be 50, but "Total active subscribers" for this week would be 350.

Click the Show source toggle on your bar chart to switch between a high-level overview of the data and data broken down by subgroup. The selection here sets the bar color and bar color legend at the bottom of the chart.

For subscriber growth, the following source subgroups are available:

Use this to select the time unit the data is viewed by (i.e. Daily or Weekly) as well as the time period of the overall chart (i.e. Last 30 days or 12 weeks).

There are preset chart time periods based on the unit selection and the option to select a custom timeframe.

A healthy list is a growing list. If you see your list growth slowing down, consider stepping up the promotion of your freebie, creating a new freebie offer, and ensuring your form is included in all the optimal places on your website.

Also, look out for any sudden data spikes and drops and take corrective actions as needed.

When you hover over a bar or section of a bar (when the group-by toggle is turned on), a tooltip details the data contained within that section.

If you click on the same selection, a modal will open that details the data in the selection. You can also export this data view into a CSV file.

The following chart on the page is a comparative metric chart called Recent subscriber activity. It displays the positive or negative trend (% increase or decrease) of a set of metrics for a selected period (last 7 or last 30 complete days) compared to the previous period (previous 7 or previous 30 days).

You’ll find the following metrics set on this chart:

With the help of the comparative metric charts, you can identify trends and take corrective actions when needed.

For example, if you see your new subscriber's growth figure declining in the last 30 days, you can look at the insights on the Forms analytics page to check on the performance of your opt-in forms.

If there’s an alarmingly high number of unsubscribes, analyze your Emails and Workflow analytics pages to understand where and why you lose most subscribers.

The Subscribers by source pie chart shows new subscribers by source—including CSV upload, Manual entry, Form opt-in, Checkout customer and Integration—whose subscription date falls within the selected timeframe.

Note: subscribers added to your list via Zapier connection are categorized under “Manual entry”. And subscribers who've been added to your list via an integration (currently only Shopify, more to come!) will have the source “Integration”.

You can pick the following timeframes in the drop-down:

This chart gives you valuable insights on how subscribers join your list so you can double down on initiatives that work best to keep your list growing.

You'll find two tables at the bottom of the subscriber analytics page.

The Performance by segment table details the overall performance of each segment you've created to group your subscribers.

Hover over the column title to open a tooltip defining the metric.

Click on any column titles to sort the table based on that specific data set.

Column titles:

The Performance by subscriber table details the overall performance of your subscribers.

Hover over the column title to open a tooltip defining the metric.

Click on any column titles to sort the table based on that specific data set.

Column titles:

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Bar charts, bar chart pop-ups and tables have the ability to export a CSV containing the data of the chart view by clicking the download icon. If you choose to export, you will receive an email with a link to the CSV file.

Note: the CSV link in the email expires after 24 hours. You need to generate a new report if you missed accessing and downloading the CSV file within 24 hours.

To access the detailed subscribers analytics dashboard, click the Analytics tab in the top navigation bar, then select the Subscribers page view.

Use the insights on this page to see how your list is growing over time, how each segment is performing, and who your most engaged subscribers are.