How to connect Squarespace and Flodesk

Expand your ecommerce automation by connecting Squarespace to Flodesk. With this direct integration, you can sync Squarespace customers/subscribers and trigger post-purchase workflows—no external automation tools required.

• Automatically sync Squarespace customers (subscribers) into a generic Squarespace segment in Flodesk named after your store

• Trigger post-purchase workflows when someone completes a purchase

Note: Abandoned cart workflows are not supported (due to Squarespace API limitations) at this time.

Go to Account settings > Integrations, click Connect on the Squarespace card, and follow the prompts. 

Note: Acuity/Squarespace scheduling is not part of this integration.

You can also connect from the workflow builder when choosing Squarespace as a trigger in a purchase follow-up workflow.

Once connected:

• Flodesk creates a segment named after your Squarespace store URL (e.g., yourstore.squarespace.com)

• Initial sync: All opted-in customers are imported immediately

• Ongoing sync: Subscribers are now synced immediately based on events. Flodesk checks for new subscribers that have opted in to marketing through a Squarespace contact form or Squarespace email marketing form

There are three ways contacts are added to the Flodesk segment:

1. If a customer completes a purchase but does not opt-in to marketing, they’ll immediately be added to Flodesk as Unconfirmed.

2. If a customer completes a purchase and does opt-in to marketing, they’ll immediately be added to Flodesk as Active.

3. If a contact submits a Squarespace form and opts in to marketing, they’ll be added to the Flodesk segment. They can also resubscribe in Squarespace and that will sync over to Flodesk.

Note: if someone unsubscribes in Flodesk, that data is synced over to Squarespace.

You can use purchase follow-up workflows with Squarespace as the trigger.

• Squarespace appears under the “Makes a purchase > On the store …” workflow option

• You can set up purchase follow-up workflows for "any product" or a specific product, selecting it from the dropdown menu, to personalize follow-ups

• Squarespace workflows show up under purchase follow-up templates

Note: You can trigger workflows for specific Squarespace physical, download, service, or gift card products.

Can I send abandoned cart emails to Squarespace customers?

No. Squarespace doesn’t support cart abandonment triggers. Only post-purchase workflows are available at this time.

How often does Flodesk sync Squarespace customers?

Squarespace recently released the new Contacts API, and subscribers are now synced immediately based on events, instead of every 6 hours.

Where do my Squarespace customers appear in Flodesk?

In a dedicated segment named after your Squarespace store URL (e.g., https://yourstore.squarespace.com).

Can I rename the segment that is autocreated after my Squarespace store URL?

Yes, you can rename that auto-generated segment without breaking the sync integration.

What workflows can I create with Squarespace?

Post-purchase workflows triggered by completed purchases. You can also select "any product" or a specific product, including Squarespace physical, download, service, or gift card products.

Can I filter workflows by product purchased?

Yes! Select a specific product from the dropdown menu to target follow-ups based on what was purchased.

Will this affect my existing Squarespace automations?

It could. To avoid double-sending emails, we recommend disabling native Squarespace post-purchase emails if you’re using Flodesk workflows.