How to connect Squarespace and Flodesk

Expand your ecommerce automation by connecting Squarespace to Flodesk. With this direct integration, you can sync Squarespace customers/subscribers and trigger post-purchase workflows—no external automation tools required.

• Automatically sync Squarespace customers (subscribers) into a generic Squarespace segment in Flodesk named after your store

• Trigger post-purchase workflows when someone completes a purchase

Note: Abandoned cart workflows are not supported (due to Squarespace API limitations) at this time.

How to connect your Squarespace store to Flodesk

Go to Account settings > Integrations, click Connect on the Squarespace card, and follow the prompts. 

You can also connect from the workflow builder when choosing Squarespace as a trigger in a purchase follow-up workflow.

Once connected:

• Flodesk creates a segment named after your Squarespace store URL (e.g., yourstore.squarespace.com)

• Initial sync: All opted-in customers are imported immediately

• Ongoing sync: Every 6 hours (12 AM, 6 AM, 12 PM, 6 PM UTC), Flodesk checks for new subscribers that have opted in to marketing through a Squarespace contact form

There are three ways contacts are added to the Flodesk segment:

1. If a customer completes a purchase but does not opt-in to marketing, they’ll immediately be added to Flodesk as Unconfirmed.

2. If a customer completes a purchase and does opt-in to marketing, they’ll immediately be added to Flodesk as Active.

3. If a contact submits a Squarespace form and opts in to marketing, they’ll be added to the Flodesk segment. There can be a delay here, as we check for new subscribers every 6 hours.

You can use purchase follow-up workflows with Squarespace as the trigger.

• Squarespace appears under the “Makes a purchase > On the store …” workflow option

• You can filter by product to personalize follow-ups

• Squarespace workflows show up under purchase follow-up templates

Can I send abandoned cart emails to Squarespace customers?

No. Squarespace doesn’t support cart abandonment triggers. Only post-purchase workflows are available at this time.

How often does Flodesk sync Squarespace customers?

Flodesk checks for new customers every 6 hours (at 12 AM, 6 AM, 12 PM, and 6 PM UTC) using a scheduled sync, since Squarespace doesn’t offer a real-time webhook. However, customers who complete a purchase will be added to the Flodesk segment immediately (Unconfirmed if they don’t opt-in to marketing, and Active if they do).

Where do my Squarespace customers appear in Flodesk?

In a dedicated segment named after your Squarespace store URL (e.g., https://yourstore.squarespace.com).

What workflows can I create with Squarespace?

Post-purchase workflows triggered by completed purchases. You can also filter by specific products.

Can I filter workflows by product purchased?

Yes! Enable “Filter by product” to target follow-ups based on what was purchased.

Will this affect my existing Squarespace automations?

It could. To avoid double-sending emails, we recommend disabling native Squarespace post-purchase emails if you’re using Flodesk workflows.