How to turn new subscribers into loyal fans with a nurture sequence

Want to turn new subscribers into loyal fans—automatically? That’s exactly what a nurture sequence can do for you.

In this video, you’ll learn

• What a nurture sequence is,

• Why it matters,

• What to include in it, and

• How to create one step-by-step in Flodesk.

We’ll walk through the full setup so you can start building trust and boosting conversions on autopilot.

Whether you’re new to email marketing or haven’t set up a nurture sequence yet, this tutorial will help you connect with your audience more effectively, without adding more to your plate.

A nurture sequence is a series of automated emails designed to build trust with new subscribers and guide them toward becoming paying customers. Instead of sending just a welcome email, a nurture sequence keeps the conversation going—delivering value, building connection, and increasing engagement over time.

• Build trust: Helps subscribers get to know, like, and trust you.

• Improve engagement: Boosts open rates and email deliverability.

• Drive conversions: Subscribers are more likely to buy when nurtured.

• Run on autopilot: Set it up once and let it work for you automatically.

Here’s a simple 5-email structure to get you started:

1. Welcome Email

   Thank them for signing up, introduce yourself and your brand, and explain what to expect.

2. Quick Win or Educational Tip

   Provide a valuable, actionable insight—like a checklist, tool, or tip.

3. Personal Story

   Share a relatable story that connects to your mission and shows the human behind the brand.

4. Social Proof

   Highlight a testimonial, case study, or transformation that builds credibility.

5. Soft Offer

   Invite them to book a call, check out a product, or take a next step—keep it low-pressure.

1. Create a Workflow

   • Go to the Workflow tab.

   • Click New Workflow > Start from Scratch.

   • Name your workflow.

2. Set a Trigger

   • Choose a trigger like form submission or segment join (e.g., “Welcome Sequence” segment).

3. Add Your Emails

   • Click the + icon to add an email.

   • Choose a template or create one from scratch.

   • Customize your email content and design.

   • Click Finish when done.

4. Add Time Delays

   • Space out your emails by adding time delays (e.g., 2 days between each email).

5. Review Workflow Settings

   • Ensure Allow repeat subscribers is toggled off so contacts don’t enter the sequence multiple times.

   • Use Segment Exclusion to remove subscribers who’ve already taken a specific action (like a purchase).

6. Publish

   • Click Publish to activate your workflow.

Once live, your nurture sequence will automatically engage new subscribers, welcoming them, telling your story, and building a lasting relationship.