Workflows help you send automated emails so you can do more—and reach more people—in less time.

With our Workflow analytics, you can quickly understand how all the emails in your Workflow are working together to engage your subscribers or keep track of re-engagement campaigns. This includes stats on how each email in your Workflow performed, as well as an overview of your Workflow performance.

To view your new workflow analytics report, go to your Workflows dashboard, click the bar graph in the lower right corner of any published Workflow, and click View details.

On the Overview tab, you'll find an overview of your Workflow's performance.

Just like in your standalone email analytics, you'll find an At a glance view. It gives you a summary of your Workflow, showing you:

Clicking on each bar graph column will show you additional details on those metrics.

For example, if you click the Opens column, it lists all subscribers who opened your workflow emails. You can also select them and apply bulk actions to your selection.

Additionally, you can download the data into a CSV file.

Next, you can see the Overall open rate and Overall click rate % of your workflow.

Knowing whether your subscribers like to read your emails on their desktop or mobile devices can help you optimize your email design for even greater engagement.

To learn how to design emails by preferred device type, check out Email design best practices for desktop and mobile.

You can see each individual step in the Workflow and its statistics on the Details tab.

Just click on the bar graph on any of the Workflow steps, and then click on the figures to drill down into more details.

As you access the details of the individual workflow emails, you can also bulk select and bulk manage subscribers from the report page, with the additional option to download the data into a CSV file.

If you click on the Sent figure, you also have the option to View subscribers based on opened, didn't open, clicked, didn't click.

To view your individual workflow analytics report

On the Overview tab, you can explore the overall workflow analytics, and on the Details tab, you can drill down into each workflow step and workflow email to see their performance.