Will Flodesk Send Duplicate Emails to My Subscribers?

No—Flodesk will not send the same email twice to a subscriber, even if they’re in multiple segments.

In Flodesk, segments are like labels that describe a subscriber’s interests or behaviors—not separate instances of that subscriber.

That means if a subscriber is in multiple segments (for example: Newsletter, Customers, and VIP List), they’re still only counted once in your total audience. And more importantly, they’ll only receive one copy of your email—if you send it to all three segments at once.

Let’s say you’re sending an email to:

• Segment A

• Segment B

And your subscriber, Rebecca is in both of those segments.

​When you hit send, Flodesk automatically ensures Rebecca only receives one copy—not two.

You don’t have to do anything extra. Flodesk handles the logic for you behind the scenes.

• No duplicates. Your subscribers won’t receive multiple copies of the same email.

• No over-counting. Flodesk only counts each subscriber once toward your total.

If a subscriber is in more than one segment and you send an email to multiple segments, they’ll only receive it once.

You can confidently send your emails to multiple segments at once—Flodesk has you (and your subscribers) covered.