Workflows v2 gives you more control over date-specific time delays in your automations.

Learn how to leverage the flexibility of this powerful feature.

Step 1. Start building a new workflow

Step 2. Add a time delay step by selecting the specific day of the year option.

If the “Apply to any year” option is turned on and a subscriber enters the time delay step when the specified date has already passed, the time delay will be scheduled on the same day next year.

If the “Apply to any year” option is turned off and a subscriber enters the step when the specified date has already passed, the time delay step will be skipped and the subscriber is moved to the next step immediately.

Be mindful of the following: if you have several date-specific time delay steps with the “Apply to any year” option turned off in your workflow, and a subscriber enters the time delay steps after the specified dates, they will not get stuck on the time delay, but will move to the next step in the workflow—which may be Email steps. This means that it is possible that they will receive multiple emails at once.