With Flodesk Workflows v2, you can let subscribers go through email automation more than once, opening up new opportunities to foster connections and keep your brand top of mind.
Learn how to leverage the flexibility of this powerful feature.
Step 1. Start a new workflow or pause an existing one to edit it
Step 2. Click Settings in the top right corner
Step 3. Toggle on “Allow repeat subscribers”.
Step 4. Click the X to close the Settings modal
Step 5. Finish your workflow and Publish it
Important:
1. Allowing Subscribers to Repeat a Workflow
Subscribers who have already completed a workflow can go through it again if the "Allow repeat subscribers" setting is turned on.
A subscriber is marked as
completedwhen they reach the Exit step at the end of the workflow.If the workflow doesn't have an Exit step and the subscriber reaches the “evergreen” state (held at the end of the workflow), they are still considered
activeand cannot be added again via the "Allow repeat subscribers" setting.
2. Re-adding Active or Completed Subscribers
Subscribers who are currently active in a workflow will not trigger it again. They must either:
Complete the workflow by reaching the Exit step, or
Once removed or completed, they can be re-added through:
Link Actions → Add to workflow
Zapier → Add to workflow
Form submission (if the form is the workflow trigger)
Manual action → “Add subscribers” menu
3. Trigger Segments and Repeat Workflows
If a subscriber is already in the trigger segment, adding them to that same segment again will not trigger the workflow again—regardless of whether "Allow repeat subscribers" is on or off.
Examples that will not trigger a repeat workflow:
Re-adding to a segment they are currently in via CSV import
Re-adding to a segment they are currently in via form completion
Re-adding to a segment they are currently in via Zapier “Add to segment” action
These won’t restart the workflow if the subscriber is already part of the segment.
4. Making Repeat Workflows Possible with Trigger Segment Management
If you want subscribers to re-enter a workflow via a trigger segment, you need to remove them from the segment after their first run.
You can do this by:
Using an Action step in the workflow to remove them from the segment
Setting up a Zapier automation to remove them from the segment
Once they’ve been removed from the segment and have completed the workflow (via Exit step), you can re-add them using:
Form submission (when trigger is segment)
CSV import
Zapier “Add to segment” action
Poll blocks
Link actions, etc.
Let’s look at an example.
Segment 1 is the trigger step of Workflow 1. When a subscriber is added to Segment 1, they will start the workflow and complete it.
Now, if the same subscriber submits Form 1 sometime later, which adds them to Segment 1, they will not trigger the workflow again, because the subscriber is already in Segment 1.
If you want to allow the subscriber to go through this workflow again, you need to
Turn on “Allow repeat subscribers” AND
Add the Form as an additional trigger for the workflow.
When to use this feature
For example, when you turn on Allow repeat subscribers you can give subscribers another chance to download a freebie they may have missed or revisit a series of tips you’ve sent in the past!
Note: this feature is only available for Workflows v2. Learn more about how and why to migrate to Workflows v2 here: https://help.flodesk.com/en/articles/10364072-upgrade-to-workflows-v2